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LOGO DESIGN PHASE TWO

LOGO DESIGN AND DEVELOPMENT

PORTFOLIO COVER

Logo Research Assignment

The first LEGO logo was created in 1934. It was never used on actual toys, only on company papers and shipping labels. Six years later, LEGO created a decal that they put on all their products. It was designed to look like a woodcarving because all their products at the time were wooden toys. When they began to produce plastic toys in 1950, they switched to a more modern design. In 1955, LEGO created a new, standardized logo. It was used across all product lines with little variation until 1960, when different product lines began to use different logos again. Then, in 1973, the logo was standardized again with the design that we are familiar with. It has remained roughly the same since then, with some minor changes in scale and color in 1998.

Type Face

Helvetica The Movie

Where does Helvetica originate from? What country?

Switzerland

What does the original name mean?

New Haas Grotesque

What does Helvetica translate into English?

The Swiss Font

What year was Helvetica created?

1957

What is the design style that Helvetica brought to popularity worldwide?

Swiss style

List the names of 3 different design styles or design movements that are discussed in the film.

• Modernism
• Grunge
• Postmodernism

Write about some of the insight about design you have taken away from the film. You can provide quotes if you like.

Nobody really agrees what style is the best but everybody can tell what looks good and what doesn’t.

Graphic Designers and Typographers

Erik Spiekermann is a German designer and typographer. He founded several design companies and has won several awards for his graphic design work. He appeared in Helvetica The Movie to express his hatred of Helvetica and what it represented in design.

http://spiekermann.com/

Hermann Zapf was a German typographer and calligrapher. He made his first font when he was only 20 years old. He made over 200 fonts in his lifetime. In 2010, he was awarded the Order of Merit of the Federal Republic of Germany.
https://www.linotype.com/645/hermann-zapf.html

Max Miedinger was a Swiss typeface designer who created Helvetica in 1957. He was directly responsible for the popularization of the Swiss design style, which led to modern design as we know it.

Stefan Sagmeister is an Austrian graphic designer who became famous for his striking and innovative designs in the early 2000’s. He designed albums covers for Lou Reed, OK Go, The Rolling Stones, David Byrne, Jay Z, Aerosmith and Pat Metheny.
http://sagmeisterwalsh.com/

Helvetica in our campus

 

Typographic Poster

CLASS NOTES

Typography (10/4/16)

Chose classical time-tested typefaces

Serif fonts look older

Serif reads better at smaller sizes

Too many fonts spoil the design

Use complimentary fonts for emphasis. If they’re too similar, it can cause ambiguity.

Don’t write in all caps

Left alignment reads easiest

ALBUM ART

PLACE AND TRACE

JUXTAPOSITION COLLAGE

CLASS NOTES

The Principals and Elements of Design (9/20/16)

The design elements are the basic units of an image

The principles of design govern the relationships of the elements

Design elements:

• space
• line
• color
• shape
• texture
• value
• balance

Design Principles:

• unity
• variety
• repetition
• harmony
• proximity
• proportion
• functionality
• emphasis

FILE FORMAT EXERCISE

For the tree photograph, the high quality jpeg looked the best, followed by the png-24, followed by the medium jpeg. The png-8 looked higher resolution than the low jpeg, but the low jpeg maintained color better. All of the gifs looked the worst.

The png-24 of the bus clip art looked the best. The png-8 looked ok, along with most of the gifs. All of the jpegs looked grainy, even the high quality one.

The pngs had the largest files. The jpegs had the smallest.

PNG 24

PNG 8

GIF 128 no dither

GIF 128 dithered

GIF 64 no dither

GIF 64 dithered

GIF 32 no dither

GIF 32 dithered

JPEG high

JPEG med

JPEG low

GIF restrictive

JPEG high

PNG 24

JPEG med

PNG 8

JPEG low

GIF 128 dithered

GIF 128 no dither

GIF 64 dithered

GIF 64 no dither

GIF 32 dithered

GIF 32 no dither

GIF restrictive

CLASS NOTES

Vector vs Raster Lecture Notes (8/25/16)

Different methods for creating digital art:

Raster = pixels

Vectors = curves made with math

Bezier curve means using a polynomial to map shapes

Multiple bezier curves can make NURBS which are three dimensional vector shapes

Bezier curves can be scaled infinitely

Raster means pixelated images like photographs and videos

Raster images can’t be scaled beyond their native resolution without losing quality

Raster image pixels are comprised of three colors: red, green, and blue

Vector is a mathematically based method for creating line data

Vector files are smaller than image files

Vector files require software like adobe flash to run

Vectors print better

Vectors are stored in AI, PDF, WMF, FLC

Fonts are made with vectors in word processing software

Talented artists can create photorealistic images with vector art

Graphic File Formats: Understanding Image Choice and Compression (9/15/16)

Lossy files sacrifice quality for smaller file size

Lossless files retain full quality

TIFF, JPG, PNG, and GIF are most common

PNG is higher quality and can have an alpha channel

TIF (tagged image format) is a lossless format that is compatible with all computer systems. It’s not browser friendly.

JPG (joint photographers expert group) is a lossy format with an adjustable level of compression. It has a 10:1 reduction of file size. Better for photos.

GIF (graphic file format) is better for graphics or images with flat colors. It has no DPI so it isn’t suitable for printing.

Contiguous pixels means colors blur into one another

Aliased means distinct pixels and anti-aliased means that pixels are blended. Anti-aliasing is used to make low-resolution images look better.

PHOTOSHOP TUTORIAL

PEN TOOL PRACTICE

BOX TO CAR

PIXEL ART

    

Mario

 

The Lorax