Logo Research Assignment

The first LEGO logo was created in 1934. It was never used on actual toys, only on company papers and shipping labels. Six years later, LEGO created a decal that they put on all their products. It was designed to look like a woodcarving because all their products at the time were wooden toys. When they began to produce plastic toys in 1950, they switched to a more modern design. In 1955, LEGO created a new, standardized logo. It was used across all product lines with little variation until 1960, when different product lines began to use different logos again. Then, in 1973, the logo was standardized again with the design that we are familiar with. It has remained roughly the same since then, with some minor changes in scale and color in 1998.