Helvetica The Movie

Where does Helvetica originate from? What country?

Switzerland

What does the original name mean?

New Haas Grotesque

What does Helvetica translate into English?

The Swiss Font

What year was Helvetica created?

1957

What is the design style that Helvetica brought to popularity worldwide?

Swiss style

List the names of 3 different design styles or design movements that are discussed in the film.

• Modernism
• Grunge
• Postmodernism

Write about some of the insight about design you have taken away from the film. You can provide quotes if you like.

Nobody really agrees what style is the best but everybody can tell what looks good and what doesn’t.

Graphic Designers and Typographers

Erik Spiekermann is a German designer and typographer. He founded several design companies and has won several awards for his graphic design work. He appeared in Helvetica The Movie to express his hatred of Helvetica and what it represented in design.

http://spiekermann.com/

Hermann Zapf was a German typographer and calligrapher. He made his first font when he was only 20 years old. He made over 200 fonts in his lifetime. In 2010, he was awarded the Order of Merit of the Federal Republic of Germany.
https://www.linotype.com/645/hermann-zapf.html

Max Miedinger was a Swiss typeface designer who created Helvetica in 1957. He was directly responsible for the popularization of the Swiss design style, which led to modern design as we know it.

Stefan Sagmeister is an Austrian graphic designer who became famous for his striking and innovative designs in the early 2000’s. He designed albums covers for Lou Reed, OK Go, The Rolling Stones, David Byrne, Jay Z, Aerosmith and Pat Metheny.
http://sagmeisterwalsh.com/

Helvetica in our campus